Advertising as you know it has changed

November 1, 2010 § 1 Comment

My name is Leah Hattan and I currently live in Washington, DC.  I received my undergraduate degree in Marketing from the University of Iowa in 2004, and have been working in integrated marketing for almost 7 years.  I am now a graduate student at West Virgina University working on a Masters degree in Integrated Marketing Communications.

The purpose of this blog is to create not only a discussion surrounding new emerging media ideas and concepts but an environment in which new concepts can be presented and expanded upon.  Because there is no right or wrong way to execute an emerging media campaign this blog will discuss the impact emerging media is having on integrated marketing communications and take a deeper dive into emerging media concepts.  Watch the video below to understand why emerging media matters and how it’s influencing our world and the products and services we use.

Before taking a deep dive into specific concepts it is important to point out how emerging or new media has changed the way marketers plan their Integrated Marketing Communication campaigns.  IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources into a seamless program that maximizes the impact on consumers as efficiently as possible.  It is more important than ever for marketers to not only leverage multiple channels but make sure each channel conveys an integrated message.  Emerging Media is a channel that continues to evolve and if used properly can greatly impact a brand.


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