January 25, 2011 § Leave a comment

Qwiki, a Flipboard meets Wikipedia search engine backed by Facebook co-founder Eduardo Saverin, launched on Monday.

Qwiki is a new search engine that not only generates relevant content but generates interactive content based on behavior.  A search on Qwiki pulls up a topical, Wikipedia like page with a “rich media narrative” of videos, photos, and audio clips relating to the topic.  Like Wikipedia, users can contribute content to a Qwiki page and embed Qwikis on third party Websites.

I was impressed by the few Qwiki searches I performed. In short, the rich media content creates an interactive environment, but the information is a bit too skimpy and potentially out of date to serve as a secondary information source yet. This will probably change as the crowd sourcing element picks up (the site is still fairly new!)

Take, for example, a Qwiki search for “The Fighter,” a 2010 film starring Mark Wahlberg, Christian Bale, and Amy Adams. The film is about the early years of boxer “Irish” Micky Ward and his brother who helped train him before going pro in the mid 1980s.  The entry provides a quick, minute long audio-visual entry about the film, complimented by a four page slide show of photos of the original Micky Ward, specific actor pages, and even a section dedicated to his parents’ hometown. At the end, users are given options to share the entry through various social networks.  Qwiki is an innovative tool that allows users to interact with content.  As the content grows, it will be interesting to see how the functionality and the quality of content compares to Google, Yahoo, or Bing.


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